Stretch Dress Shirts for Men: Why Four-Way Stretch Sells

Men want to look sharp without feeling stiff. That is why stretch dress shirts for men have become one of the most reliable reorders in a menswear boutique. Once a customer feels a shirt that moves with him, he comes back for more colors. Here is what makes a great stretch dress shirt and which styles to stock.

Four-Way Stretch vs. Regular Stretch

Many shirts add a little stretch in one direction. Four-way stretch fabric moves both across and up and down, so the shirt follows the body when a customer reaches, dances or performs. Every BAROCCO B-series button-up is four-way stretch, made in a soft, airy nylon-spandex fabric.

What Stitchless Means

BAROCCO B-series shirts are stitchless and laser cut. Without traditional stitched seams in key areas, the shirt lies smoother against the body, feels softer on the skin and looks clean under a blazer or suit.

The Shirts Boutiques Stock First

• B400 Signature Satin - a satin, four-way stretch, stitchless shirt in nearly 20 colors, sold open stock and always restocked.
• B311 Thrill Seeker - a top seller with a subtle sparkle; the perfect match-under shirt for any suit or blazer. White and black bodies are the strongest.
• B319 Imperial Essence and B310 Alpha Attire - dressy essentials that come back season after season.
• B558 Noir Essence - a clean everyday essential.

Who Buys Stretch Dress Shirts

Performers and musicians who need to move on stage. Men dressing for weddings, quinceañeras and nightlife. Professionals who sit, drive and work in their shirt all day. Stretch shirts cross all of these customers, which is why they are so easy to reorder.

Merchandising Tips

• Stock a color wall of the B400 satin shirt; color sells color.
• Hang B311 shirts next to suits and blazers so customers see the full look.
• Carry the full size run. Many BAROCCO shirts run from XS to 5X.

See the full range in our wholesale shirts collection and 4-way stretch collection.

Frequently Asked Questions